With over 11 years of experience, I provide businesses with advice and support in branding, communication, and marketing. I enjoy the challenge of developing a unique brand identity and successfully transferring brand messaging to the desired target audience. Whether through brand positioning, digital marketing, web development, or content production, I produce and manage a strategy that increases engagement and complements the brand identity.
Starting a business is an exciting time. When it comes to that stage where you’re compiling a business plan, it is crucial to have a clear identity, market analysis, and understanding of your target audience. Well, according to Forbes anyway. And this can be tricky, especially in the digital landscape where markets are saturated and audiences are constantly subjected to noise. So how do you stand out? This is where I come in: I help starting businesses find their voice and broadcast it to the right audience. In whichever way best fits the brand.
“Rashida has a great understanding of the industry and a passion for staying up-to-date with the latest trends and technologies. […] Her ability to think creatively and outside of the box produced creative marketing campaigns that effectively captured the attention of our target audience.”
– Jonathan Wills, Global Marketing Manager at Trelleborg
Media and communications have been my passion for as long as I can remember. My story began as a graphic designer and photographer in 2007. Since then, I have acquired a BSc in Communication Sciences and an MA in Media & Business. I have spent about three years working in advertising before starting my own venture as a freelancer.
In my free time, I enjoy playing guitar, doing yoga, traveling, and reading a good book.
let’s get some coffee together.
hello@rashidasillem.com
Rashida Sillem - Freelance Marketing Strategist 